Paul Green's MSP Marketing Podcast

Oct 19, 2026

This Crazy Mistake Stops MSPs Capturing Leads In 2026

Is your lead magnet being ignored? It’s a common experience for MSPs and today I want to talk about why that happens and what actually works. Also this week, the power of a strong opinion in your marketing, and the fascinating insight of why this MSP sold… and why the buyer bought. Welcome to Episode 362 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Best lead magnet for MSPs in 2027 Let me start today by asking you a question… have you ever put something on your website that says “Sign up for our newsletter” or “Get our free guide” or something like that?

Oct 12, 2026

How Introvert MSPs Can Be Better At Networking Than Extroverts

The vast majority of MSPs are introverts but you can still go out and do networking or speak at a public event, if you know how. Also this week, why you should be thrilled when a Super MSP comes to your town, and what’s working best in MSP search lead generation right now. Welcome to Episode 361 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to ace networking, even if you’re an introvert I want to start today by sharing something personal. For most of my career, I thought that I was an extrovert. I mean, after all, I was a radio presenter, literally on

Oct 5, 2026

Step By Step: Attracting New Clients With Your MSP's Origin Story

The most powerful way for an MSP to let a prospect know who you are before they’ve ever spoken to you, is to tell them your origin story… find out how. Also this week, can you use your local community to generate leads?, and what if you could own your MSP but not have to run it? Welcome to Episode 360 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to use your MSP’s origin story as a marketing asset People buy from people, not from logos, not from service descriptions, and not from lists of accreditations. They buy from people. And the most powerful way

Sep 28, 2026

SPECIAL: Fast Growing MSPs Do Just TWO Things Differently

What’s the difference between MSPs that are standing still right now and those that are rocketing ahead? It’s a special episode today because there’s only three months left of 2026, and I’ve actually got one of my colleagues as a special guest. He’s spent 10 years talking to MSPs about how to grow their business, and he’s going to share all of his brain with you right now. Welcome to Episode 359 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Fast Growing MSPs Do Just TWO Things Differently Featured guest: Ben Smith has been part of the MSP Marketing Edge j

Sep 21, 2026

Full Guide: Setting Up Emails That Create MSP Clients

A simple automated email sequence is one of the highest return marketing assets that your MSP can build… here’s how to get started. Also this week, how to get your whole team involved in marketing, and how to arrange a party for 3,000 MSPs. Welcome to Episode 358 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The one email sequence every MSP should have running Most MSPs never use this, which even though it’s an oldie, is still completely valid in 2026. It’s an automated email sequence which warms up a prospect who has joined your CRM. And the beauty of it

Sep 14, 2026

Writing The ONE Piece Of Content That Generates MSP Leads

Case studies are the single most powerful piece of marketing in an MSP’s toolbelt, here’s how to get started. Also this week, is it ever a good idea to rebrand your MSP? And, you can’t grow your MSP until you’ve got solid leadership (even if it’s just you and a tech). Welcome to Episode 357 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to write a case study that makes prospects salivate If a prospect said to you right now, “Go on, send me a case study about your MSP,” what would you send them? Do you have just a simple paragraph on your website that’s

Sep 7, 2026

REALLY Messing Up An MSP 'Discovery Call'

A discovery call is the thing that turns a warm lead into a booked sales meeting – here’s a 6 part format for getting the most from them. Also this week, how to market your MSP during a quiet spell, and the secret to being recommended more by AI. Welcome to Episode 356 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The format for a perfect discovery call The discovery call is the most underloved, most misunderstood part of the entire sales process for MSPs. Most owners treat it as an opportunity to tell the prospect about their services, but that’s not wha

Aug 31, 2026

MSP's Ultimate Guide To Winning Financial Services Clients

If your MSP is looking for a vertical that ticks almost every box, then financial services might be the one… here’s why. Also this week, the “trust transfer” trick of borrowing credibility from people prospects already trust, and my guest built an MSP to $143m exit and understands why MSP founders get stuck. Welcome to Episode 355 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Deep dive into winning financial services clients If you’re looking for a vertical that ticks almost every box – recurring revenue, long-term loyalty, genuine willingness to pay for

Aug 24, 2026

MSPs: How To Win Back Clients Who Left

For MSP’s, winning back past clients is actually one of the easiest and cheapest opportunities… are you overlooking this? Also this week, the horrendous truth of how MSPs are losing sales opportunities and annoying existing clients on the phone, and the MSP who thinks you should sell Google Workspace, not Microsoft. Welcome to Episode 354 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to win back a client who dared to leave you for another MSP I want to talk about a type of prospect that almost no MSP ever follows up with. The prospect is a client who

Aug 17, 2026

MSPs: Never Talk About AI Like This

Let’s discuss how MSPs can talk about AI without sounding like everyone else to win more consulting opportunities. Also this week, the pricing page no MSP dares to build, and what are the hot opportunities in the channel right now? Welcome to Episode 353 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to talk about AI without sounding like everyone else AI is probably the single biggest consulting opportunity sitting in front of your MSP right now. But of course there’s a problem. Almost every MSP talking about AI sounds exactly the same as all of the o

Aug 10, 2026

SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue

We’re finishing our three part marketing audit with a focus on revenue protection. There is a gold mine sitting inside your existing client base, let’s find out if you’re maximising that in your MSP. Welcome to Episode 352 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. SPECIAL: MSP Marketing Audit (3 of 3) – Focus On Revenue This is the third and final part of our massive marketing audit that we’ve been doing across three episodes of the podcast. So two episodes ago, that was episode 350, we looked at your foundations: your ideal client profile, your uniqu

Aug 3, 2026

SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads

This is part two of our three-part marketing audit where we’re auditing your lead generation machine using my three-step lead generation system. Build audiences, grow relationships, and convert relationships. Welcome to Episode 351 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads This is part two of our three-part marketing audit. Last week in episode 350, we looked at your foundations, that was your ideal client profile, your unique selling proposition, so basically who you want to work with and why t

Jul 27, 2026

SPECIAL: MSP Marketing Audit (1 of 3) - Do you have these fundamentals?

To mark our 350th episode I’m giving you a complete audit of your MSP’s marketing. By the end of this you’ll know exactly where to focus your marketing efforts to create a stronger foundation. Welcome to Episode 350 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals? It’s episode 350 and I can’t quite believe that we’ve actually made it here. We’ve been doing this every single Tuesday since the 5th of November 2019 and we’ve not missed a single week yet. So to mark this big anniversary, I’m

Jul 20, 2026

How MSPs Can Find New Clients With Direct Mail

MSPs not yet using direct mail to warm up leads are missing out on a major marketing channel – here’s five ideas to get started. Also this week, do video testimonials like this to influence prospects, and how MSP owners unintentionally self-sabotage their marketing. Welcome to Episode 349 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Five super smart ideas for MSPs to use direct mail If you’re not yet using direct mail to warm up leads and find out who’s nearly ready to buy from you, then I believe you’re missing out on a major marketing channel for your

Jul 13, 2026

MSPs' Greatest Sales Weapons

Here are six psychological weapons of influence that you can apply to your MSP’s marketing to win more clients. Also this week, three hot marketing ideas around Copilot, and the surprising secret for talking to clients about cyber security. Welcome to Episode 348 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. A deep dive into the psychology that drives prospects One of my all-time favourite books is called Influence by Dr. Robert Cialdini. And today I want to walk you through his six psychological weapons of persuasion and show you exactly how they apply t

Jul 6, 2026

MSPs: Use Webinars To Find Hot Prospects

Let’s look at why webinars are an amazing way for MSPs to grow their business primarily because most MSPs aren’t doing them. Also this week, get up at 5am every weekday to grow your MSP, and before you do any marketing or sales, you MUST get these foundations right. Welcome to Episode 347 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to use webinars to identify the hottest prospects So have you ever thought of doing webinars to promote your MSP and if you have, what stopped you from actually going ahead with it? Were you worried that perhaps no one wo

Jun 29, 2026

Are Facebook Ads Suddenly HOT Again For MSPs?

Facebook has a new ad system that could be a game changer for MSPs. Also this week, where should you put your LinkedIn energy… personal profile or company page?, and meet the guy who built an MSP from zero to $20 million in six years. Welcome to Episode 346 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Are Facebook ads suddenly hot again for MSPs? I want to start with something that I think is genuinely underused by MSPs and that’s Facebook advertising. Now, just to give some context to this, Facebook advertising was really hot for MSPs like years and yea

Jun 22, 2026

The 4 types of CRMs used by MSPs (and which is best)

How to choose the best CRM for your MSP by answering a few key questions. Also this week, the most important metrics to focus on, and how MSPs can actually make money from AI. Welcome to Episode 345 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The 4 types of CRMs used by MSPs (and which is best) One of the most common questions I get from MSPs when they start thinking seriously about their marketing is, “Which CRM should we use?” And on the surface that sounds like a really simple question, but actually the more you dig into it, the more complicated it b

Jun 15, 2026

Focusing On Tech Doesn't Grow Your MSP

MSPs must build audiences and relationships before selling IT support, which is why marketing is so important. Also this week, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day. Welcome to Episode 344 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Every MSP is now a media & marketing company I want to start today with something that landed in my email inbox a few weeks back from a guy called Tom Orbach. Now, he writes a newsletter called Tom’s Marketing Ideas. I’ve been a paying subscriber for a

Jun 8, 2026

Deep Dive: How MSPs Win Healthcare Clients

MSPs love healthcare practices for many reasons, so here’s how to reach them and win them as clients. Also this week, the 5 questions your MSP website’s MUST answer (or prospects go elsewhere), and the scary implications for MSPs when your clients buy cyber liability Insurance. Welcome to Episode 343 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Deep dive: How MSPs win healthcare clients Let’s talk about one of the most attractive client verticals that any MSP can go after. Healthcare practices. And when I say healthcare, I mean private practices specific