The IT Experts Podcast

Oct 25, 2026

EP308 - The 101 Guide to MSP Account Management with Ian Luckett

In this episode of The IT Experts Podcast, I am going back to a subject that comes up again and again inside The MSP Growth Hub, because it is one of the most powerful levers in the managed services model. This is the 101 guide to MSP account management. Picture the owner staring at a quiet pipeline, wondering why sales has stalled and why marketing is not landing. Very often the answer is sitting right behind them. Their existing clients are the golden goose, and the job is to build a moat around the business by looking after them properly. The first shift I want you to make is to see MSP acc

Oct 18, 2026

EP307 - The MSPGH September 2026 Intensive Round Up with Stuart Warwick, Julie Hutchison, Peter Williamson, and Ian Luckett

In this episode of The IT Experts Podcast, I take you behind the scenes of the MSPGH September 2026 Intensive, the two day client event at The MSP Growth Hub where MSP owners step away from the day to day and rebuild their plans for the next 16 weeks. We share one of these round up episodes three times a year, and this time I am joined by three of our coaches, Stuart, Julie and Peter, to talk through what happened in the room, what landed with our clients, and what any MSP owner can take from it. Stuart opens by explaining why the intensive exists in the first place. He is the first to admit t

Oct 11, 2026

EP306 - The Overwhelm Trap That's Holding Your MSP Back with Ian Luckett

In this episode of The IT Experts Podcast, I take a short, sharp look at the overwhelm trap that is holding so many MSP owners back. This one came straight out of our recent two-day client intensive. We asked everyone in the room to work out their top priority, and then Stuart asked a simple follow up question: what is the one thing that will stop this from happening? Every single owner gave the same answer. Themselves. It was a powerful moment, and it told us that the biggest blocker in the business was sitting inside the owner's head. When we dug into that together, the cause was clear. Owne

Oct 4, 2026

EP305 - The 2026 State of the Channel – What Every MSP Needs to Know with Carolyn April and Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Carolyn April, VP of Research at GTIA, to unpack the 2026 State of the Channel report and what it means for your MSP right now. We hear plenty of opinions at industry events about where the channel is heading. This conversation brings something different to the table, real data from across the entire channel ecosystem, built on fifteen years of research. If you want to understand the forces shaping your business over the next twelve months, this is one to listen to with a notebook in hand. Carolyn April opens by explaining how the Stat

Sep 27, 2026

EP304 - Stop Chasing Revenue – Start Building a More Valuable MSP with Ian Luckett

In this episode of The IT Experts Podcast, I want to challenge one of the most common success measures in our industry. Are you measuring success, or are you simply measuring size? After more than 300 episodes, some themes keep coming back, and this is one we hear every week from prospects, clients and the wider community. It is the gap between how much revenue you bring in and how much profit you keep, and why closing that gap is the key to building a more valuable MSP. So many owners set their sights on the million-pound turnover mark, or on growing to 30 people, as if headcount were the pri

Sep 20, 2026

EP303 - Why Raising Your Prices Could Be The Fastest Way to Win More Clients with Ian Luckett and Stuart Warwick

In this episode of The IT Experts Podcast, Stuart Warwick joins me to talk about one of the topics that makes most MSP owners squirm in their seat, raising your prices. It sounds simple on paper and it gets an eye roll from almost everyone who hears it, yet putting your prices up is genuinely one of the fastest routes to a healthier, more profitable MSP. We start by unpacking why raising your prices feels like such a psychological battle. Most MSP owners are scared their clients will leave, go out to tender, or feel hard done by. What we uncover is that the real block sits underneath that fear

Sep 13, 2026

EP302 - Why Your Biggest Client Could Be Your Biggest Problem with Ian Luckett

In this episode of The IT Experts Podcast, I want to talk about one of the most common reasons MSP owners end up coming to the Growth Hub for help, and it is one I wish more people addressed before it becomes a crisis. That dreaded phone call. Your biggest client rings up and tells you they have been bought out, they are in financial difficulty, or they are simply leaving. If you are lucky, you have a three year contract in place. If you are not, you could lose that revenue overnight. This is client concentration risk in its rawest form, and it catches so many MSP owners completely off guard.

Sep 6, 2026

EP301 - Stop Thinking Small – The Mindset Shift That Helped Build a £10 Million Co-Managed MSP with Adam Monks and Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Adam Monks, group director for technical services at Academia Technology Group, to unpack the mindset shift that helped him build a ten million pound co-managed MSP. Adam Monks started his career on the help desk over twenty years ago and worked his way up through service delivery, customer success and professional services before deciding to build something of his own alongside his co-founder Chris. What makes Adam Monks' story so valuable for MSP owners is that his business, SmartDesc, grew almost entirely through a co-managed model,

Aug 30, 2026

EP300 - 300 Episodes later, What We Have Learnt with Ian Luckett & Stuart Warwick

In this episode of The IT Experts Podcast, Stuart and I mark a genuine milestone, our 300th episode, and 300 episodes later we sit down to share what we have learnt across seven years and every one of those conversations. This is not a tidy list of tips. It is a set of honest reflections on what has changed, what has stayed true, and what we would tell our younger selves if we could. We start with the belief that has shifted the most for Stuart. Every MSP owner knows they need a plan, and that has never changed. What has changed is the recognition that most owners already know what to do. The

Aug 23, 2026

EP299 - Why Most MSPs Stay Stuck – The Cost of Waiting, Overthinking and Not Taking Action with Neil Shaw and Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Neil Shaw to unpack why most MSPs stay stuck, and what it really takes to build lasting momentum after years of plodding along. Neil spent over thirty years in the IT industry, built and exited his own MSP, and now helps other owners avoid the traps he fell into himself. We start by exploring what stuck actually looks like. It rarely means rock bottom. More often it is an owner who has found a level of success and settled there, surrounded by choice paralysis, too many options, and no clear next step. This is one of the clearest reason

Aug 16, 2026

EP298 - Why Your Summer Holiday is the Ultimate MSP Leadership Test with Ian Luckett

In this episode of The IT Experts Podcast, I explain why your summer holiday is the ultimate MSP leadership test. It is that time of year again, when the sun is out, the diary clears a little, and MSP owners either head off on holiday or spend the whole time thinking about it. This episode is not really about holidays at all. It is about what happens to your business when you step away from it, and what that reveals about the leadership you have built. I ask a simple question early on. Can you truly switch off when you go away, or are you still checking emails by the pool and worrying about wh

Aug 9, 2026

EP297 - How to Use Vendor MDF for MSPs so Everyone Wins with Gemma Telford and Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Gemma Telford from the Archer Agency to unpack one of the most underused resources available to growing MSPs, vendor Marketing Development Funds, or MDF. With two decades of experience across tech marketing, including roles at Ingram Micro, Sage and Palo Alto Networks, Gemma Telford brings a rare view from both sides of the channel, having worked with vendors, distributors and partners alike. We open with a wider discussion on why so many MSP owners struggle to embrace marketing in the first place. Many of us built our businesses on te

Aug 2, 2026

EP296 - Beyond the Money, What Wealth Really Means for MSP Business Owners with Ian Luckett

In this episode of The IT Experts Podcast, I take a step back from the usual growth tactics and invite you into a conversation about what wealth really means for MSP owners. We are past the midpoint of 2026, and rather than waiting until year end to reflect, I wanted to offer a checkup from the neck up right now, while there is still time to make the second half count. I talk through the MSP journey many of us recognise. You start in survive, move into drive, then into thrive, and eventually reach arrive, the point where the business works for you rather than the other way round. Along that jo

Jul 26, 2026

EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Yvonne Matzk to explore a subject I rarely get the chance to talk about on this show, the invisible ceilings that hold back talent, culture, and growth inside our businesses. Yvonne Matzk is the founder of Coachere, a coaching and consulting practice supporting leaders and the next generation of talent in the IT industry, and also the founder of the Channel Community, a free network built to help emerging talent find mentoring in a safe and inclusive environment. I loved hearing the story behind her book, Smashing the Class Ceiling, bo

Jul 19, 2026

EP294 - The Real Reason your MSP Marketing Didn't Work with Ian Luckett

In this episode of The IT Experts Podcast, I tackle one of the most common frustrations I hear from MSP owners every single week, the belief that MSP marketing simply does not work. I hear it constantly. Someone has tried an agency, a friend who knows social media, some pay per click, or a few Facebook ads, and each time the results fell flat. The real issue, as I explain, is not the tactic itself. It is the absence of a system that connects every activity back to booked calls and revenue. I open by challenging you to interrogate your marketing agency with one question, how does what you are d

Jul 12, 2026

EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion

In this episode of The IT Experts Podcast, I hosted an MSP Insights Roundtable on AI, automation, and observability at scale, bringing together three brilliant guests, Joe Burns, Fiona Challis, and Nick Horner. What struck me straight away was how all three agreed on one thing before we even got into the detail. AI, automation, and observability only work when you understand your own processes first. Joe walked us through how his MSP, Reformed, built its operational maturity by identifying repetitive tasks, spotting where human error crept in, and asking his team what they actually disliked do

Jul 5, 2026

EP292 - Inside The MSP Growth Hub - May 2026 Intensive Roundup with Stuart Warwick, Julie Hutchison, Peter Williamson and Ian Luckett

In this episode of The IT Experts Podcast, we take you inside The MSP Growth Hub for a look at what happened during the May 2026 Intensive event. Ian Luckett is joined by his business partner Stuart Warwick and coaches Julie Hutchison and Peter Williamson, each sharing what unfolded across two days dedicated to helping MSP owners build stronger, more capable teams. At the heart of the conversation is MSP team alignment, and why it sits right at the centre of scaling a business with confidence. Stuart opens by explaining the theory behind the Intensive itself. The MSP Growth Hub runs this event

Jun 28, 2026

EP291 - The Real Lessons Learned from a £500k MSP Ransomware Attack with Ken Roulston & Ian Luckett

In this episode of The IT Experts Podcast, we share one of the most honest and eye-opening conversations we have ever had about a ransomware attack and the devastating impact it can have on an MSP. Ken Roulston joins me to openly discuss the events that led to a real world cyber incident which ultimately cost more than £500,000, challenged every part of the business, and tested the resilience of the leadership team in ways few business owners ever experience. This conversation is not designed to create fear. It is designed to create awareness. Every MSP owner believes they have the right secur

Jun 21, 2026

EP290 - The Impact of Self-Awareness on You, Your Team, and Your Business with Mark Stevens, Julie Hutchison, and Ian Luckett

In this episode of The IT Experts Podcast, we explore one of the most powerful leadership skills any MSP owner can develop: self-awareness. While many business conversations focus on strategy, sales, systems, and growth, this discussion takes a different path. I am joined by leadership coach Julie Hutchison and Managing Director of Mark1 IT Mark Stevens to unpack how self-awareness impacts you, your team, and ultimately the success of your business. The conversation begins with Mark sharing his own leadership journey and the challenges he experienced as his business grew. Like many MSP owners,

Jun 14, 2026

EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett

In this episode of the IT Experts Podcast, we explore one of the most overlooked opportunities for MSP growth: exhibitions and events. If you have ever invested time and money into a trade show, only to come away wondering whether it was worth it, this conversation with Steve Lloyd is essential listening. Many MSP owners know they need to get out into the market, meet potential clients, build relationships, and generate fresh opportunities. The challenge is that exhibitions can often feel uncomfortable, especially for technical founders who are far more confident discussing technology than app