MSP Heroes Podcast by Growth Generators

Sep 28, 2026

I Spent $3,600 on a Trade Show Booth (Total ROI Breakdown)

Full, real cost breakdown of my MSP's trade show booth - tablecloth, banner (and the vendor mess that nearly sank it), custom pens, laser-engraved coasters, flyers, and the actual final bill. If you're an MSP wondering whether trade shows are worth the money, this is the unfiltered cost - not the highlight reel.

Sep 28, 2026

Why MSP Sales Feel Sleazy (And How to Fix It)

Why do MSP sales feel so sleazy? Usually because MSP owners think sales means convincing someone to buy, overcoming every objection, and pushing until the prospect finally says yes. That isn’t good sales. In this video, I break down how to sell MSP services without being pushy, awkward, or feeling like a stereotypical salesperson. We’ll talk about asking better questions, diagnosing problems instead of pitching, identifying bad-fit customers, and why being willing to tell a prospect “no” can actually make you better at sales. Good MSP sales is simple: understand the problem, figure out whether

Sep 28, 2026

Turn Simple Asset Reports Into Monthly Recurring Revenue

I sat down with Tane Lopez, MSP Partner Account Executive for Latin America at Lansweeper, to talk about cyber asset management, scope creep, and why calling Lansweeper “just an inventory tool” seriously undersells what the platform can do. Tane works directly with MSPs of all sizes across Latin America, helping them grow, uncover new opportunities, and find new ways to become more profitable. We also get into how MSPs are turning something as simple as network visibility and asset discovery into real, recurring revenue opportunities. If you've ever wondered what's quietly connected to your cl

Sep 28, 2026

I Tried Networking for MSP Clients (The Brutal Truth)

A real look at a local chamber networking event. What actually happened, Who I met, why I turned down a lead outside our niche, and what actually works for finding MSP clients in person. If you're building an MSP and wondering whether local networking is worth your time, this one's for you.

Sep 28, 2026

I Spent $15,000 Growing My MSP Here's What's Actually Working

Here's exactly what we're doing right now to grow Secure Wealth IT. If you're building your own MSP and want to see behind the curtain, this one's for you.

Sep 4, 2026

Do THIS to Get MSP Clients (The 0 to 100 Roadmap)

Stop wasting time configuring IT tools and execute the exact networking and cold outreach strategies required to land your first MSP client.

Sep 4, 2026

Why MSPs Lose Sales (5 Fixes That Actually Work)

Most MSP owners are great at fixing computers but bad at closing deals. In this video, Harrison Baron breaks down the Proof Method, a five step sales framework built from analyzing thousands of MSP sales calls. Learn how to pinpoint the real problem, reveal it without losing the sale, give the right options, paint the outcome, and formalize the deal so prospects say yes. This is the exact process being used in a live MSP right now. Watch to stop losing deals to price objections and start closing with confidence.

Sep 4, 2026

Start Your MSP With $0 in Tools (Must Watch For New MSPS!)

Your MSP tools can make or break you before you land your first client. Buy too much too soon, and you run out of cash. In this video, I share the three tools every new MSP needs on day one (CRM, PSA, and RMM) plus a bonus design tool, all for $0. I cover: The biggest mistake new MSPs make with tools A free CRM option and where it falls short later A free PSA built by an MSP owner, for MSP owners A free RMM with 10 free endpoints included The free design tool I still use for thumbnails and posts These tools won't get you to a million dollar MSP. But they'll get you through your first few clien

Sep 4, 2026

The 5 Fixes That Turn MSP Websites Into Lead Machines

Most MSP websites are ghost towns. They get a little traffic but almost no leads. In this video I break down 5 things you can fix on your own MSP website to start turning visitors into real leads. First, own local search. That means a fully built out Google Business Profile, real reviews on a regular schedule, local citations, and city pages if you serve more than one town. Second, stop writing generic "Managed IT Services" pages and build niche pages instead, like IT for law firms or compliance IT for RIAs, written the way your buyer actually talks. Third, write content that answers real buyi

Sep 4, 2026

How MSPs Use AI To Build Reports In Under 5 Minutes

Thomas Van Havere from Lansweeper is back on the channel, and this time we get into MCP servers and what they mean for MSPs. If you have never touched one, think of it like handing your AI a direct line into your asset data. Ask a plain English question, get a full report back. Executive summaries, compliance scoring against ISO 27001, CIS, NIS2, and DORA, missing assets from the last 30 days, and a project list you can actually sell from. Thomas Van Havere walks us through a live report built from one prompt, shares the MSP who wired his PSA, his data lake, and Lansweeper into a single text b

Sep 4, 2026

How to Get More MSP Leads With the Bare Basics of Marketing

Struggling to get leads for your MSP? In this video I break down the bare basics of MSP marketing that actually work. I started a brand new IT company about 12 weeks ago and we are already getting at least one lead per week, and it keeps growing. You will learn how to define your ICP (ideal customer profile), the three ways prospects consume content, and the content gap strategy: finding what your dream customers are searching for that does not exist yet, then creating it. No gurus, no secret sauce, no expensive agencies. Just a simple system any MSP owner can start today. Want help growing yo

Aug 14, 2026

Why Most MSPs Get Their Ideal Customer Completely Wrong (Podcast Only)

Most MSPs say they know their ideal customer, but when you dig deeper, the picture is usually way too broad. In this episode, I break down how to actually understand your ICP, learn what makes them buy, find the real decision makers, and use AI to pressure test your marketing. Get this right, and creating content, generating leads, and closing new business gets a whole lot easier.

Jul 31, 2026

5 Things Every MSP Can Do Today To Get Leads

Tired of chasing leads for your MSP? In this video I break down five simple things you can do this week to start pulling in real leads and getting more eyes on your MSP online. I run Secure Wealth IT, my own MSP, plus Growth Generators where we coach MSPs on sales and marketing. So these are the exact moves I use every week in my own business. You will learn how to use Google Business Profile the right way, even if you work from home, how to turn one client problem into a post that gets attention, where to answer questions online so your buyers find you, why recording one video today matters m

Jul 31, 2026

The MSP Trade Show Scam Nobody Warns You About

Trade shows can be one of the best ways to land new MSP clients, but only if you work them right. In this video I break down what really happens at a convention and why most MSPs waste their money. I share the real math on what a show costs per hour, why you should never sit down at your booth, and how one customer can pay for the whole trip. You will learn how to vet a show before you pay, how secret shoppers judge your booth, why sponsors want you back year after year, and how a simple brochure in the bag can bring you leads for weeks after the doors close. Most MSPs at the show sat on their

Jul 31, 2026

3 Days At A Trade Show Booth For An MSP (INSANE LEADS)

We spent three days running a trade show booth for an MSP at a dental convention in Orlando, and this vlog takes you through the whole trip. You get the setup day, a slow first day of leads, and a wild moment where two hot leads for our own MSP came in before the show even started. You also get to see what most competitor booths looked like. Empty, or staffed by people sitting down and scrolling their phones while doctors walked right past them. By the end of three days, we walked away with 79 leads. Some were ready to buy soon. Others will take months to close, but the notes we took on each o

Jul 24, 2026

Why MSPs Keep Losing Deals They Should Be Winning (podcast only)

Most MSPs lose deals not because their service is bad, but because they talk too much and listen too little. In this episode, Harrison breaks down why customers feel unheard during the sales process and what to do about it. He shares a real example from a recent Secure Wealth IT sales call where the prospect sold himself on the deal simply because Harrison asked the right questions and actually listened. No fancy sales tricks. No fear tactics. Just understanding what your customer actually cares about and selling them on that, not the stuff they never asked for. If you have been losing deals y

Jul 10, 2026

How MSPs Turn Hidden Network Data Into Real Dollars $$$$

Most MSPs are sitting on money they cannot see. In this second sit down with Thomas from Landeeper, we break down a survey of 88 MSPs and how they turn raw network data into real revenue: about $3,000 saved per new client, close to $80,000 a year in help desk savings, and 35 hours back on scoping and onboarding. Nearly 89 percent found more assets than expected, including decommissioned servers still quietly running. We cover how that data closes deals, how Landeeper pushes to your PSA for cleaner billing, and two features to watch: an AI dashboard that flags shadow AI, and the new Traffic Sen

Jul 10, 2026

How to Know What Your MSP Is Actually Worth Right Now (EBITDA)

Most MSP owners have no idea what their business is actually worth. In this video I break down the one number that drives your whole valuation: EBITDA. That stands for earnings before interest, taxes, depreciation, and amortization. I walk you through the math step by step, show you a real example, and explain adjusted EBITDA so you can add back owner pay, one time costs, and personal expenses to raise your number. Whether you plan to sell soon or you are years away, knowing your worth protects you from a lowball offer and shows you which levers to pull to grow. Multiples are coming in the nex

Jul 10, 2026

$2,500 Booth and 5 Hot Leads Was the Dental Convention Worth It

Most MSPs waste thousands at trade shows and walk away with nothing. In this video, I take you behind the scenes of a real dental industry convention in Bar Harbor, Maine, so you can see what a well-run show actually looks like, and what to do when it does not go perfectly. I am joined by Mike, one of my MSP Heroes clients who went all in on the dental vertical. His story is what happens when an MSP stops trying to serve everyone and starts dominating one niche. This convention is a live case study in that exact strategy. We cover table placement, what questions to ask event hosts before you c

Jul 10, 2026

The Only 5 Linked In Posts MSPs Need to Get Clients

Most MSPs post on LinkedIn and hear nothing back. The problem is not effort. It is the format. In this video, Harrison Baron from Growth Generators breaks down five proven LinkedIn post formats that actually get MSPs leads: the News Translator, the Mythbuster, Behind the Curtain, the Question Flip, and the Hot Take. Each format follows the same structure: hook them, break it down in your prospect's language (not MSP jargon), and end with a question that drives engagement. Harrison also covers the LinkedIn algorithm scoring system, why your profile has to be complete before any of this works, a