Syncronized

Jan 28, 2026

Aligning It Roadmaps With Core Business Objectives in the AI Era

In this episode of Syncronized, host Brandon Garcin sits down with Russell Smith, vCIO at Advantage Industries. They explore how managed service providers (MSPs) can move beyond break-fix support and become strategic partners by aligning technology planning with core business goals. Russell explains how the role of IT has shifted from a cost center to a growth driver, especially as artificial intelligence and automation become more accessible for small and mid-sized businesses. Russell details how focusing on priorities, people, and processes—before considering products—helps MSPs uncover what

Dec 10, 2025

Navigating the "Galaxy of AI": An MSP's Guide to Readiness, Risk, and Advising Clients

In this episode of Syncronized, host Brandon Garcin sits down with Bryant Tow, Chief Security Officer at Leapfrog Services. They explore the expanding “galaxy” of AI and what it means for managed service providers and IT teams. Bryant breaks down why rushing to adopt AI for its own sake often backfires, comparing it to buying a new saw before you have anything to cut. He stresses the value of starting with real business needs, building strong governance, and focusing on cyber hygiene before layering on new technology. Bryant shares how most AI risk stems from everyday users and third-party ven

Oct 22, 2025

Smarter Attacks, Smarter Defenses: How AI is Changing Cybersecurity for MSPs and SMBs

In this episode of Syncronized, host Brandon Garcin sits down with Dor Eisner, CEO and Co-Founder at Guardz. Together, they explore the changing landscape of cybersecurity for managed service providers (MSPs) as artificial intelligence becomes a daily reality for both attackers and defenders. Dor shares why AI is a double-edged sword in the security world, driving up both the speed of attacks and the tools available for defense. He explains how the shift from siloed tools to unified data lakes helps MSPs make sense of the flood of alerts, automate threat detection, and respond faster. Dor also

Aug 13, 2025

From the Back Office to the Boardroom: Five Keys to Successfully Transition From MSP Tech Leader to CEO

Making the leap from technical expert to CEO requires more than just business knowledge—it demands a fundamental shift in mindset. In this episode, Janice Mahlmann, CEO of August eTech, shares her 24-year journey from network engineer to successful MSP leader and offers practical insights for technical professionals ready to step into executive roles. Janice breaks down the transition into five key areas: shifting from problem-solver to strategic thinker, developing essential soft skills, focusing on sustainable growth, building a strong company culture, and finding the right balance between t

Jul 16, 2025

Defining — And Engaging With — Your Ideal Customer Profile

In this episode of Syncronized, host Brandon Garcin sits down with Erik Haas, Vice President at designDATA, to explore how MSPs can define and engage with their ideal customer profile (ICP). Erik challenges the common practice of accepting any client willing to pay, explaining that identifying your ICP early creates focus that drives profitable growth across every department. The episode explores why ICPs should influence more than just marketing — they should shape service delivery, hiring decisions, and even product development. Erik shares practical strategies for understanding not just the

Jun 11, 2025

Customer Experience: The Most Important "Product" In Your MSP Stack

In this episode of Syncronized, Brandon Garcin talks with Josh Fricovsky, Engineering Director at Cortavo, about elevating the customer experience within an MSP. Josh emphasizes that customer experience (CX) should be treated as a core product, a key differentiator in a competitive market. He advocates for moving beyond a break-fix mentality and becoming a strategic partner for clients. Josh shares practical strategies for enhancing CX, such as finding the "path to yes" by prioritizing solutions and compromises. He encourages MSPs to look for opportunities to add value in every customer intera

May 28, 2025

Hire Education: A New Era of Workforce Management in IT

This episode of Syncronized tackles the challenging IT staffing landscape, focusing on recruiting and retention for Managed Service Providers (MSPs). Host Brandon Garcin and guest James Horne, Sr. Director of Delivery at AxiomPath, discuss the increasing skill gaps, diverse tech requirements, and the difficulties MSPs face in attracting and retaining top talent. James emphasizes the importance of understanding company culture, vision, and team dynamics when hiring. He advocates for building strong client relationships and tailoring recruiting strategies to each MSP's specific needs. James and

May 14, 2025

The Ring of Security: Understanding the Intersection of People, Process & Technology

On this episode of Syncronized, host Brandon Garcin and Bryant Tow, Chief Security Officer at Leapfrog Services, discuss the often overlooked aspects of cybersecurity. Many businesses view cybersecurity as simply having the right tools. Bryant argues this is a flawed approach. True security requires a holistic strategy — the “ring of security” — encompassing people, processes, technology, and governance. He emphasizes that neglecting governance is often the root cause of major security breaches, citing the Equifax breach as a prime example. Bryant highlights the importance of MSPs understandin

Apr 23, 2025

How to Scale Your Sales Team as Your MSP Grows

In this episode of Syncronized, Brandon welcomes Corbitt Grow, Director of Business Development at Anderson Technologies, to explore how MSPs can scale their sales operations as they mature. Corbitt shares insights from his experience at a mid-tier MSP, highlighting the critical transition from early-stage "sell anything to anyone" approaches to more strategic, targeted growth strategies. The conversation examines how MSPs can expand service offerings while maintaining focus on recurring revenue. Corbitt explains how Anderson Technologies developed a service catalog by breaking down comprehens

Apr 9, 2025

Contract Negotiations: How to Save Money without Sacrificing Quality

In this episode of Syncronized, Brandon sits down with Travis Johnson, VP of Technology Operations at Infracore, to explore the overlooked world of contract management and negotiation for MSPs. Travis breaks down why contracts are more than just paperwork—they’re a strategic tool for protecting margins, avoiding unnecessary costs, and ensuring long-term business health. Travis explains why many MSPs treat contracts as a "set and forget" process, missing key opportunities to optimize spending and eliminate redundant services. He shares actionable insights on tracking agreements, negotiating bet

Mar 26, 2025

MSP Prospecting: How to Stop Selling Features & Start Selling Outcomes

In this episode of Syncronized, host Brandon Garcin sits down with Charles Bender, CEO of Attentus, to explore the evolving world of IT services. Charles shares how Attentus has built a customer-first approach, ensuring businesses get the right technology without the headaches. They discuss the biggest IT challenges companies face today—from cybersecurity threats to inefficient systems — and how proactive support can make all the difference. Charles explains why businesses need more than just an IT provider; they need a partner who understands their goals and scales with them. Brandon and Char

Feb 11, 2025

MSP Growth Playbook: Three Core Pillars to Scale Your Business to $10M+

In this episode of Syncronized, host Brandon Garcin sits down with Brian Strong, CEO of TenHats, to explore the roadmap for scaling MSPs past the $10 million revenue mark. Drawing from decades of experience, Brian shares actionable insights on how to transition from a founder-led operation to a scalable, executive-led organization. From shedding day-to-day responsibilities to fostering trust and leadership in your team, he explains the mindset shifts required to build a thriving enterprise. The conversation dives into the financial strategies MSPs need to master for sustainable growth. Brian e

Jan 22, 2025

Your Blueprint for Growth: How MSPs Can Build Systems That Scale

On this episode of Syncro, Josh Weiss, Director of Operations and Security at Logic Technology Consulting Group, joins Brandon to discuss scaling an MSP business. Josh's 20 years of experience — from break-fix to running a managed services practice — offer valuable insights for MSPs at any stage of their journey. Josh emphasizes the importance of balancing firefighting with strategic planning. He highlights common challenges like constant firefighting, poor documentation, and reactive service delivery. Josh explains how these issues hinder scalability and client satisfaction. He shares an anec

Dec 18, 2024

MSP Marketing: The Lifecycle of a Lead

On this episode of Syncronized, Brandon Garcin talks with David DeCamillis, Founder and CEO of MSP Boost Consulting, about modernizing lead generation for managed service providers (MSPs). Many MSPs rely on referrals and word-of-mouth marketing, and David explains how to transition to a more structured approach. He emphasizes the importance of an annual marketing plan with targeted lead-generation campaigns. David discusses the significance of brand identity and attracting the right customer profile. He stresses a blended approach, using various channels like blogs, podcasts, and newsletters.

Nov 27, 2024

Cybersecurity vs. Cyber Compliance: Key Distinctions & Best Practices for MSPs

Moss Jacobson joins Brandon Garcin on Syncronized to discuss the critical intersection of cybersecurity and compliance. Moss clarifies the common misconception that security guarantees compliance, or vice versa. He emphasizes the importance of technical controls, administrative policies, and a company culture that prioritizes both, starting from the top down. Moss highlights the unique challenges managed service providers (MSPs) face supporting diverse client needs. He stresses the shift to endpoint security and the necessity for MSPs to maintain high security standards for themselves. He advi

Oct 30, 2024

The Power of Newsletters and Email Marketing for MSP Lead Generation

In this episode of Syncronized, we sit down with Sandra Antoun, Director of Sales and Marketing at Vintage IT Services, to discuss the power of newsletters in driving MSP growth. Sandra shares her insights on why newsletters are an effective tool for engaging clients, building brand awareness, and showcasing expertise in the IT space. She emphasizes how thoughtful content can differentiate MSPs in a competitive market. Sandra explains how Vintage IT Services uses newsletters to provide value beyond technical updates. From sharing local Austin events to offering practical tips like editing PDFs

Sep 25, 2024

How to Grow a Profitable Managed Cybersecurity Practice

In this episode of Syncronized, host Brandon Garcin welcomes Dave Colesante, CEO of Apptega, to discuss building a profitable cybersecurity practice. Dave shares his insights on differentiating security services in a crowded market and emphasizes the importance of moving beyond basic consulting to productized offerings. Dave highlights the power of leveraging industry-standard frameworks like NIST and CIS to demonstrate value to clients. He encourages MSPs to clearly define their service offerings around these frameworks and educate customers on the value they provide. The conversation also ex

Aug 21, 2024

The Future of Automation & AI-Powered RMM

In this episode of Syncronized, we sit down with Kristen Costagliola, CTO at Syncro, to dive into the transformative impact of AI on Managed Service Providers (MSPs) and IT leaders. The discussion begins with an exploration of AI's current buzz and its practical applications for MSPs and smaller organizations. Kristen highlights the significant shifts AI is bringing, particularly in automation and machine learning, which have been the backbone of IT services for years. The conversation moves to the disruptive changes AI is poised to bring to the industry. Kristen explains how AI enables proact

Jul 31, 2024

Building a Culture of Continuous Improvement in Your MSP

In this episode of Syncronized we interview Peter Melby—CEO of New Charter Technologies—delving into the intricacies of leadership and continuous improvement within MSP organizations. Peter shares his journey from co-founding an MSP at the age of 20 to leading a large-scale enterprise, emphasizing the importance of customer-centric approaches and the challenges of scaling a business. He discusses how the focus has shifted from simply addressing technical issues to understanding and anticipating customer needs to drive business success. The conversation highlights the evolution of the MSP indus