The MSP Security Playbook | A Podcast from Heimdal

Jan 28, 2026

The Theory of One and Why Tool Sprawl Kills Your Profit - with Jason Whitehurst

Welcome back to the MSP Security Playbook, the show where modern MSPs come to sharpen strategy, streamline operations, and secure sustainable growth. Brought to you by Heimdal Security, helping MSPs win with unified, AI-powered cybersecurity. In this season-finale episode, host Jacob Hazelbaker is joined by Jason Whitehurst, Founder of FutureSafe, the exclusive MSP provider of Heimdal Security in the United States and an MSSP purpose-built to operate behind the scenes for MSPs. FutureSafe has earned a reputation as the MSSP for MSPs, delivering complete cybersecurity stacks, SOC oversight, and

Jan 14, 2026

What Happens When You Pay Someone $25 to Send You $60K - with Harrison Baron

Welcome back to the MSP Security Playbook, the show where modern MSPs come to sharpen strategy, streamline operations, and secure sustainable growth. Brought to you by Heimdal Security, helping MSPs win with unified, AI-powered cybersecurity. In this episode, host Jacob Hazelbaker is joined by Harrison Baron, CEO of Growth Generators, host of the Brutally Honest podcast, and one of the most outspoken voices in MSP marketing today. Harrison has helped hundreds of MSPs and IT service providers grow by doing one thing most avoid: putting themselves out there and talking about the problems they ac

Dec 17, 2025

Should MSP Owners Stop Selling For a Full Year? - with Ian Luckett

Welcome back to the MSP Security Playbook, brought to you by Heimdal Security, your partner in unified, AI-powered cybersecurity designed to help MSPs win. In this episode, host Jacob Hazelbaker sits down with Ian Luckett, MSP growth expert and founder of the MSP Growth Hub, where he helps service providers scale profitably, build strong leadership teams, and step out of the day-to-day firefight. Ian brings decades of leadership and business transformation experience, and he believes one thing firmly: Technology doesn’t grow an MSP; leadership does. Together, Jacob and Ian unpack how MSPs can

Dec 3, 2025

How to Keep Your Team from Burning Out When Every Call is Someone in Pain - with Dean Trempelas

Welcome back to the MSP Security Playbook, brought to you by Heimdal Security, the unified, AI-powered cybersecurity platform helping today’s MSPs scale smarter, operate efficiently, and lead with security at the center. In this episode, host Jacob Hazelbaker sits down with Dean Trempelas, MSP veteran, educator, and founder of Empath, a learning and professional development platform built for service providers who want stronger people, stronger teams, and stronger outcomes. Dean’s story spans the entire MSP journey: from a small break-fix shop to leading a 300-person division inside a private-

Nov 19, 2025

What to Fix Before Your MSP Exit - with Sam Levy

Welcome back to the MSP Security Playbook, brought to you by Heimdal Security, your partner in unified, AI-powered cybersecurity built for today’s modern MSP. In this episode, host Jacob Hazelbaker sits down with Sam Levy, Partner at Drake Star, a global investment bank that has advised on more than 500 technology and tech-enabled service transactions. Sam leads their tech-enabled services practice and has worked closely with MSP founders navigating growth investment, private equity, and mergers & acquisitions. Together, they unpack one of the most misunderstood yet increasingly important topi

Nov 5, 2025

How This MSP Beat Akira Ransomware Without Paying - with Austen Clark

Welcome to another episode of The MSP Security Playbook, brought to you by Heimdal Security, the unified, AI-powered cybersecurity solutions provider. In this episode, host Jacob Hazelbaker sits down with Austen Clark, CEO of Jera IT Limited, a fast-growing Scottish MSP known for its resilience, innovation, and commitment to client trust. Under Austen’s leadership, Jera IT has integrated multiple firms, guided clients through real-world ransomware incidents, and achieved key cybersecurity certifications, including Cyber Essentials Plus, IASME, and ISO 9001. Together, Jacob and Austen dive into

Oct 23, 2025

Why Most Cyber Marketing Fails and How MSPs Can Win - with Alice Violet

Welcome to another episode of The MSP Security Playbook, brought to you by Heimdal Security, the unified, AI-powered cybersecurity solutions provider. In this episode, host Jacob Hazelbaker sits down with Alice Violet, Marketing Leader in Cyber & Tech, Speaker, Storyteller, and Host of Cyber Made Human. After an unexpected leap from luxury travel marketing into cybersecurity, Alice has built a reputation for helping cyber brands communicate complexity with clarity and tell stories that connect on a human level. Together, Jacob and Alice explore how MSPs can turn technical messaging into relata

Oct 8, 2025

When Government Standards Sell for MSPs - with Kevin Walker

Welcome back to the MSP Security Playbook, brought to you by Heimdal Security, the unified, AI-powered cybersecurity platform that helps MSPs cut through the noise, streamline operations, and grow more profitable security businesses. In this episode, host Jacob Hazelbaker sits down with Kevin Walker, owner of Black Swan Cyber, an MSP with a mission: to protect schools and educational institutions from the growing wave of cyber threats. With nearly 30 years in IT, two decades of which have been dedicated to education, Kevin shares how specialising in a niche has sharpened his business focus and

Sep 24, 2025

Follow the Money Blueprint for MSP Success - With Dave Sobel

Welcome back to the MSP Security Playbook, brought to you by Heimdal Security, the unified, AI-powered cybersecurity solutions provider. In this episode, host Jacob Hazelbaker sits down with Dave Sobel, former MSP owner, vendor leader, and now the voice behind the Business of Tech podcast, one of the most influential voices in the IT space. Dave pulls back the curtain on how he distills the overwhelming flood of industry news into the most valuable ten minutes of an MSP’s day. He shares why the future of MSPs lies not just in infrastructure, but in driving productivity and business processes t

Sep 10, 2025

Simplifying Cybersecurity: From Incident Response to Storytelling - With Adam Pilton

Welcome back to the MSP Security Playbook, brought to you by Heimdal Security — the unified, AI-powered cybersecurity solutions provider. In this episode, host Jacob Hazelbaker sits down with Adam Pilton, Cybersecurity Advisor at Heimdal and former Detective Sergeant in the UK police cybercrime unit. With 15 years of frontline policing and digital investigations under his belt, Adam brings a rare perspective that blends law enforcement, consultancy, and cybersecurity advisory work. The episode kicks off with our latest threat brief, which details how attackers are weaponising AI through Hex St

Aug 27, 2025

How MSPs Can Shift From a Tech-First Mindset to a Client-Centric Approach - With Luis Giraldo

Welcome back to the MSP Security Playbook, powered by Heimdal Security, the unified, AI-driven cybersecurity platform designed to help MSPs streamline operations and scale profitably. In this episode, host Jacob Hazelbaker is joined by Luis Giraldo, Chief Evangelist at ScalePad and seasoned MSP operator, to tackle a crucial mindset shift: moving beyond tools and tickets toward customer success. Luis shares why MSPs can no longer afford to think only about their stack or efficiency. Instead, the future belongs to those who deeply understand their clients’ businesses, align technology with outco

Aug 13, 2025

Love Sales or Lose Deals: The MSP Sales Mindset - With Michael Bakaic

Welcome back to the MSP Security Playbook, brought to you by Heimdal Security, the unified, AI-powered cybersecurity solutions provider helping MSPs streamline operations and grow stronger security businesses. In this episode, host Jacob Hazelbaker is joined by Michael Bakaic, founder of Iceberg Cyber, to tackle one of the most dreaded yet most critical parts of running a successful MSP: sales. Michael shares how he went from hating sales to building an entire business around helping MSPs fall in love with it. You’ll hear a proven playbook for generating leads from scratch, warming up cold out

Jul 30, 2025

How an MSP Turned a Devastating Ransomware Attack Into Tripled Revenue - With Dan DI Pisa

Welcome to another episode of the MSP Security Playbook, brought to you by Heimdal Security — the unified, AI-powered cybersecurity platform that helps modern MSPs win. This week, host Jacob Hazelbaker is joined by Dan Di Pisa, President & CEO of Fusion Cyber Group, for a powerful and eye-opening conversation about the realities of cybersecurity in the MSP space. Dan shares the moment that changed everything — a client ransomware breach that not only jeopardised business operations but also led him to absorb the ransom cost himself. What followed was a complete transformation of his business m

Jul 16, 2025

How Smart MSPs Sell With Compliance, Not Just Tools, With Dustin Bolander

Welcome back to the MSP Security Playbook, brought to you by Heimdal Security — the unified, AI-powered cybersecurity solutions provider that helps MSPs grow stronger and more secure. In this episode, host Jacob Hazelbaker is joined by Dustin Bolander, founder of Beltex, a specialist in insurance and compliance for professional service providers. Together, they tackle one of the most dreaded — yet potentially most powerful — aspects of running an MSP: compliance. Far from being just a checklist headache or sales hurdle, Dustin argues compliance can become a catalyst for growth, deeper client e

Jul 2, 2025

97% of MSPs Still Use Excel | How It’s Costing You Time, Money & Security - With Kevin Lancaster

Welcome to another episode of the MSP Security Playbook, brought to you by Heimdal Security—the unified, AI-powered cybersecurity solutions provider that helps MSPs streamline operations and grow more profitable security businesses. In this episode, host Jacob Hazelbaker sits down with Kevin Lancaster, founder of Channel Program, a platform designed to give MSPs and vendors the data they need to make smarter, faster decisions. Kevin’s seen this industry from all sides—as a founder, investor, and advisor—and today he pulls back the curtain on the operational headaches that are quietly draining

Jun 18, 2025

Don't Talk Tech. Don't Talk Cyber. Talk Risk - With Ross Brouse

Welcome back to the MSP Security Playbook, presented by Heimdal Security — your partner in unified, AI-powered cybersecurity solutions. This podcast helps managed service providers (MSPs) cut through the noise, eliminate inefficiencies, and build stronger, more profitable security businesses. In this episode, host Jacob Hazelbaker sits down with Ross Brouse, president and COO of Continuous Networks. Ross, a seasoned MSP leader with over 25 years of experience, shares how MSPs can break free from bloated “Frankenstacks” and instead lead with simplicity, strategy, and security rooted in risk fra

Jun 4, 2025

"Forget Your Tech Stack - Focus on Sales First" - With Paul Green

Welcome back to the MSP Security Playbook, powered by Heimdal Security — your partner in unified, AI-powered cybersecurity. In this episode, host Jacob Hazelbaker is joined by Paul Green, founder of MSP Marketing Edge and host of the popular MSP Marketing Podcast. Paul has helped hundreds of MSPs ditch random acts of marketing in favor of a systemised, scalable approach to lead generation and client conversion. Whether you're struggling to sell cybersecurity services to non-technical decision makers or just feeling stuck in reactive sales mode, this conversation is packed with actionable insig

May 21, 2025

MSPs in 2025: From "Break-Fix to Business Advisor" - With Nigel Moore

Welcome to the first episode of the MSP Security Playbook, brought to you by Heimdal Security — the unified, AI-powered cybersecurity solutions provider. This show is designed to help managed service providers (MSPs) cut through the noise, streamline operations, and grow more profitable security businesses. In this episode, host Jacob Hazelbaker sits down with none other than Nigel Moore, founder of The Tech Tribe, to discuss the evolving role of MSPs in a rapidly transforming digital world. With over 20 years of experience, Nigel shares hard-won insights into the challenges and opportunities

May 14, 2025

The MSP Security Playbook is Coming Soon

The MSP Security Playbook is the go-to podcast for managed service providers ready to scale smarter, boost profitability, and lead with next-gen cybersecurity solutions. Brought to you by Heimdal Security, each episode delivers practical strategies, expert interviews, and real-world examples to help MSPs cut through the noise, eliminate inefficiencies, and future-proof their business. Tune in for industry insights, interviews with top MSP mentors and consultants and tactical frameworks you can apply today. Whether you're evolving from reactive support to strategic advisory or navigating the la