MSP Growth Engine with Andy Sherman

Dec 9, 2025

Ep 8: Global Capacity Centers Aren’t Just for Big Tech Anymore with Prakash Chaudhari

Think global capacity centers are only for Fortune 500s? Think again. In this episode, Prakash Chaudhari of Wednesday Technology breaks down how growth-stage MSPs can now build, operate, and eventually own their own GCCs—without the massive capital outlay. In this episode, you will be able to: • Understand why white-label outsourcing limits long-term growth • Learn how an OPEX-based GCC model boosts scalability and valuation • See how to build IP through automation, AI, and SOPs • Explore the full lifecycle of the Build-Operate-Transfer approach • Discover how GCCs can solve talent gaps and un

Nov 26, 2025

Ep 7: Why Exit-Ready MSPs Outperform with Dr. Michael Corey

Building to Sell—Why Exit-Ready MSPs Win, Even If They Never Exit In this episode of the MSP Growth Engine Podcast, Andy Sherman sits down with Dr. Michael Corey, COO of LicenseFortress and a serial MSP founder, to break down what it really means to build an MSP for long-term value—and why the best-run firms are always ready to sell, even if they never do. In this episode, you will be able to: • Understand why “building to sell” means better margins, better operations, and better decisions • Learn how market timing (like the rise of AI) can dramatically shift your valuation • Discover how a re

Nov 14, 2025

Ep 6: AI’s Hidden Dangers and How to Fix Them with Antti Reijone

Generative AI is revolutionizing productivity—but at what security cost? In this episode of the MSP Growth Engine podcast, Andy Sherman talks with Antti Reijonen, CEO of NROC Security, about how MSPs and enterprises can enable safe AI usage without sacrificing speed or creativity. If your clients are using ChatGPT, Copilot, or Gemini, this is a conversation you can’t miss. In this episode, you will be able to: • Understand the risks of shadow AI in everyday business use • Learn why personal data is frequently leaked in prompts—without users realizing • Explore NROC’s no-plugin, AI-aware proxy

Oct 30, 2025

Ep 5: Sales Playbooks that Talk Back: How AI is Changing the Game with Drew Williams

Is your sales playbook gathering digital dust? In this episode of the MSP Growth Engine Podcast, Andy Sherman sits down with Drew Williams of SalesPlaybookBuilder.com to explore how AI is transforming the old PDF-style playbook into a smart, dynamic, real-time sales engine. In this episode, you’ll be able to: • Understand the limitations of traditional sales playbooks • Discover how AI-powered assistants help reps prep smarter and faster • Learn how to build consistency across your sales team • See how roleplaying and coaching can now happen on demand • Explore real-world use of ChatGPT for sa

Oct 8, 2025

Ep 4: Cracking the Outbound Code: Segments, Signals, and Strategy

Is outbound really dead—or just done wrong? In this episode of The MSP Growth Engine Podcast, Andy Sherman sits down with Craig Cohen, CEO of FreshBrain Marketing, to break down what still works in outbound—and how MSPs and B2B firms can fix what’s broken. If your cold emails aren’t converting, this one’s for you. In this episode, you will be able to: • Discover why segmentation is the #1 driver of outbound performance • Understand how to structure emails for mobile behavior and attention spans • Learn how to overcome decaying engagement rates (including IP rotation tips) • Explore high-impact

Aug 20, 2025

Ep 3: Scaling Sales with Structure: Build a Sales Engine That Scales with Drew Williams

Still winging it when it comes to sales? A missing—or outdated—sales playbook could be the reason your MSP isn’t scaling faster. In this episode of MSP Growth Engine, Andy Sherman sits down with Drew Williams, founder of Sales Playbook Builder, to explore how AI-powered playbooks are transforming how MSPs sell, train, and grow. In this episode, you will be able to: • Understand the foundation of an effective sales playbook • Learn how to align sales process with the buyer’s journey • Discover how AI removes the “assembly bottleneck” in playbook creation • Explore use cases for voice agents and

Jul 23, 2025

Ep 2: Building an Exit-Ready MSP—Even If You’re Not Selling with Marcus Stallings

Thinking of selling your MSP in 2 years—or 10? Either way, the M&A decisions you make now can change everything. In this episode of MSP Growth Engine, host Andy Sherman is joined by M&A expert Marcus Stallings to break down what’s really happening in today’s MSP M&A market—and what makes a firm valuable in the eyes of buyers. In this episode, you will be able to: • Understand the current state of MSP M&A and deal activity • Learn what strategic and financial buyers are really looking for • Discover why recurring revenue and best-in-class EBITDA matter • Bust myths about being “too small” to se

Jul 8, 2025

Ep 1: MSP Growth Engine Introduction

Stuck in founder-led sales? Feeling the pressure to grow but unsure where to start? You’re not alone—and that’s why this podcast exists. In this kickoff episode, Andy Sherman introduces MSP Growth Engine, the go-to show for MSPs ready to scale smarter and build lasting value. Andy, Managing Director of the Profit Team at Whitman Transition Advisors, shares what’s coming: proven strategies to boost revenue, expand margins, and increase valuation—without burning out. With a career that includes growing NaviSite from $0 to $100M and leading multiple exits, Andy brings battle-tested insights to he